Lateral Thinking



Albert Einstein said: We can’t solve problems by using the same kind of thinking we used when we created them. Yet we—and the organisations we work for–often limit ourselves to taking a logical, procedural approach to address our most pressing challenges. This often brings us to a dead end. Lateral Thinking is different: it encourages a more creative, indirect approach to problem solving that can result in a multitude of innovative and transformative solutions.


We’ll share a series of fun, engaging lateral thinking practices that you can apply immediately at work to:

  • Constructively challenge the status quo and enable new ideas to surface
  • Solve problems in ways that don’t initially come to mind
  • Liberate and harness the creative energy of your team
  • Turn problems and challenges into opportunities