Personal branding: Lead with impact and authenticity

Personal branding course

Available as :

Description


Context

In an evolving and volatile business environment, creating an engaging, unique, and inviting personal brand can help you to promote yourself in the job market or inside your organisation and, as a representative of your organisation, can advance its aims. If you don’t define and consciously reinforce your own brand, others will define it for you.


Content

  • What is personal branding and why it matters in leadership.
  • Explore how behaviour becomes brand and explore ways can proactively communicate and reinforce their brands..
  • Discovering your strengths, values, and leadership voice.
  • Crafting a compelling personal brand statement.
  • Communicating your brand through behaviour, communication, and presence.
  • Managing your digital footprint and LinkedIn presence.
  • Real-world strategies for growing your influence authentically.


Aims and Objectives

By the end of the course, participants will be able to:

  • To help participants define and articulate their personal brand.
  • To use their personal brand to extend their influence on stakeholders.
  • To help participants differentiate themselves and stand out from the crowd of their competitors.
  • Build visibility and influence within their organisation and industry.
  • Align personal brand with professional goals and organisational culture.

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