Effective media presentations: Deliver with confidence, clarity, and control

Communication course effective media presentation

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Description


Context

Radio, television and other media appearances are an effective way to raise the profile of your organisation and its staff. Media outlets need technical expertise and complex concepts presented in concise, easy-to-understand ways. There are a series of practical challenges to meet in order to deliver succinct, focused and key messages to the media effectively and with confidence, increasing the chances of accurate and positive media coverage.


Content

We’ll show participants a simple method to define, distil and structure strong media content, and how to emphasise key points that a wider, public audience will easily grasp and understand. Participants will learn narrative techniques to communicate their expertise using stories, metaphors and association, and will learn how to create memorable take-aways and sound bites.


Aims and objectives

By the end of the course, participants will be able to:

  • Raise the profile of your organisation and its employees.
  • Communicate your accomplishments effectively to a wide audience.
  • Create and reinforce a positive image of the organisation.

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