Context

In an evolving and volatile business environment, creating an engaging, unique, and inviting personal brand can help you to promote yourself in the job market or inside your organisation and, as a representative of your organisation, can advance its aims. If you don’t define and consciously reinforce your own brand, others will define it for you.

Aims

• To help participants define and articulate their personal brand
• To use their personal brand to extend their influence on stakeholders
• To help participants differentiate themselves and stand out from the crowd of their competitors

Content

We’ll look at how brands define their subjects and engage customer interest. Then we’ll invite participants to apply the four key components of personal brands to themselves. We’ll also explore how behaviour becomes brand, and explore ways can proactively communicate and reinforce their brands.