Team coaching is one of the most misunderstood forms of development in organizations today. It’s not just group training. It’s not a motivational talk. And it’s definitely not therapy with flip charts.
The reason? Most people are still wired to think in terms of individual performance.
We still tend to celebrate star players, not how well the team plays together. But in reality, most organizational breakthroughs come not from individual brilliance – but from collective alignment, trust, and learning.
Team coaching focuses on the team as a system—not a set of individuals. It asks questions like:
• How do we make decisions together?
• What dynamics are helping or hindering our performance?
• Are we learning from conflict – or avoiding it?
This can feel uncomfortable. Slowing down to work on the ‘HOW’ of working together can feel like a luxury – or even a threat. But it’s the foundation of real change.
If you’ve ever wondered why your most talented people still struggle to deliver results together, it might be time to ask not who needs coaching – but which team does.
Let’s normalize coaching the system, not just the stars.
At Live Learning we have coached over 1500 teams at various stages of maturity, seniority and in a multitude of industries.
Want to know more? Drop us a message and I’d be happy to chat.
Howard O'Donnell
CEO Live Learning
